Project Owner: Ms. Nguyen Thi Thanh Ha
Unit: Pho Cho Co. Ltd.
- By 2011, the business model had directly connected over 500 agricultural product providers, and trading floors have been established in Hanoi and Ho Chi Minh city.
- Increasing income for the farmers through direct trading transactions, reducing the involvement of brokers
- The number of households benefitting from the trading floors is expected to reach10,000 by the end of 2012 and 30,000 by the end of 2015.
- The operational capacity of the trading floor staff is improved.